New product plan Essay Example | Topics and Well Written Essays - 500 words

New product plan - Essay ExampleIn the modern world, consumers are increasingly go concerned virtually their health. This explains the reduced consumption of carbonated drinks (Science Direct, 1999). Canki should therefore consider this in the production process (Duncan, 2005). Additionally, the company should be concerned about the change magnitude attention concerning waste management.Canki should employ the latest technology in producing and tradeing the new product. It employs social media and internet advertising. Technology is among the most important aspect that entrust be used as a source of competitive advantage (Duncan, 2005 67).There has been an increased demand for environmental awareness owing to increased pollution as well as due to limited resources. The company should therefore consider production methods that consider these aspects.The product has diverse designs that appeal to customers from various market segments. The product is highly convenient and has bee n packaged in a reusable can (Duncan, 200572). The product has also been produced in an environmentally friendly process that keep energy and minimizes wastes. Finally, the product can be kept cold and has bubbles.One of the major weaknesses of the product is that its price is higher than that of other soft drinks in the market. This could beget a negative impact on the sales (Lomax, 2007 129). Secondly, the can cannot store hot drinks.Being a new product in the market, Canki is concerned about increasing awareness of its brand to the consumers (Lomax, 2007 126). This will help to increase the companys sales. Secondly, the company aims to improve its packaging from using plastic bags to Kraft constitution page. Thirdly, the company aims to increase the price of the product from 7.99 to 4.99 to increase its profits. Finally, the company aims to penetrate diverse markets across the